PROJECT / EIN Store
CLIENT / Wei Yan Clothing
LOCATION / Guangzhou, China
EIN was founded in 2002, is Shenzhen City, Wei Yan Clothing Co., Ltd.'s fashion women's brand. Committed to the spread of Nordic life aesthetics: for the modern women to bring beauty and quality of life. and 110 cities in the country opened nearly 300 shops.
In this project, Hallucinate start to rethinking space and product, forming logic and visual tension. Brand spirit through the reconstruction of the new context, to convey the aesthetic value of the brand. Re-build the narrative language of the product display, the establishment of rich connotation and depth of the brand impression.