Marisfrolg Branding

Hallucinate Design Office was invited to remodel the corporate visual identity system of Marisfrolg, a well-known fashion brand for women's wear in Asia. As one of the most valuable brands in China, the graceful yet stylish image of Marisfrolg and their accurate understanding of women's varied bodily forms are reflected in every detail of their tailor-made garments.

Providing a full set of brand-related services, Hallucinate redesigned the logo that has been used by Marisfrolg for over 7 years. The glyphs are refined by removing the complicated parts and the details of the font were adjusted. The new logo has become more modern and delicate and gives an impression of elegance and normcore. Applying the existing black and white colour system of Marisfrolg helps maintaining the subtle and steady brand image. The new visual design has been applied since 2015 and is applied in from product application, print, advertisement etc.