PROJECT / YIFINI Exhibit
COMPLETED DATE / 2011
LOCATION / Shenzhen, China
AWARDS / HKDA Global Design Awards , ASIA PACIFIC INTERIOR Design Awards
We believe in designs that derive from everyday life instead of excessive decoration.
With the Yifei Pavilion, we hope to present the brand’s characteristics and its change in style. We choose off-white as the theme color of the vast space because it is pure and elegant. Disposable paper cups, a traditional material which is light and soft, are used to reconstruct the “skin” of the building. Visitors are confronted with this unforgettable visual treat, and prompted to rethink the idea of “ordinary”. Thus the ethos advocated in the corporate brand culture has been fully conveyed and well responded to.